Love to cook,
create, and have a burning desire to sell fresh prepared food? There just might
be a better way to make money in the restaurant industry without opening a
restaurant? Have you been wondering where the money is to open a new
restaurant? Are you ready to sell fresh prepared food?
100 Million Dollars
Techcrunch recently reported that Caviar a new food
delivery start-up is in talks to sell it-self to square for $100
Million Dollars. Simply put restaurant / foodservice start-up cash is migrating
to technology start-up’s in a big way. Food customers today are Onmi-channel
shoppers today.
Foodservice
Solutions®
Grocerant Guru™
stated “Restaurant customer counts continue
flat or down overall for the restaurant sector over the past four plus
years. One big reason is technology. Legacy chain restaurants once leading
customers with new forms / formats of service, food, and packaging have been
reluctant to invest in or leverage technologies that are evolving with
consumers.”
Inside the 4 Walls
Many legacy
restaurant operators seemingly have a “inside the four walls” mindset coupled
with brand protectionism polices more reminiscent of the 1980’s than 2014. Steven Johnson the Grocerant Guru™ says that kind of thinking traps a brand in a
quagmire or a footprint malaise that is unresponsive and simply not consumer
relevant today.
Customer
relevance today can be found at the intersection of Ready-2-Eat and Heat-N-Eat
fresh prepared food, mobile technology, and the 65 Inch
HDTV Syndrome. Brand managers must look beyond the 4 walls,
they must not practice brand protectionism.
Brand managers that spend too much time looking back will end up with a
brand selling to yesterday’s customers today not today’s customers tomorrow.
Non-Traditional Fresh Food Retailers Leverage
Technology
Differentiation
means familiar not different. Restaurants are under attack not only from
technology start-ups but from Non-traditional fresh prepared food retailers
eager to skim customers from the QSR sector who offerings seems more a
reflection of the past than the present.
Success from
non-traditional retailers the ilk of Wawa who has invested over $650 Million dollars in Florida
to build-out a new market focusing on its legendary fresh prepared customized
Hoggies. Then there is Sheetz a fast growing
chain with its focus on quality Made-to-Order fresh food. RaceTrac is opening a model with even greater emphasis fresh
food targeting the fast food sector.
There is a reason that 7-Eleven is the world’s largest food chain they
are selling more and more fresh food, leverage technology with consumer
relevance while garner attention with free food Give-A-Way’s. 7-Eleven is a very
tough competitor. 7-Eleven has found technology that is relevant is not always easy. However Foodservice Solutions®
team thinks they are doing lots of things right and will garner a much larger
share of stomach.
Drone Food Delivery
Entrepreneurs
are seeking fame and fortune targeting anyone who eats. That my friends is all of us. It’s a huge market. Phil Romano a serial entrepreneur and food
merchant extraordinaire who brought us Fuddruckers, Eatzi’s and Potato Flats to name but a few of his concepts clearly was
inspiration for many.
That brings us
to Amazon. Entrepreneurs ask how can we
do something better, faster and cheaper.
There are few merchants better at that than Amazon. Amazon wants to start flying their drones, becoming fast flying true food delivery
business reducing labor cost, saving time and more attention and customers than
any restaurant company to-date. The Amazon service working name has been Amazon
Spotlight while Foodservice Solutions® regularly blogs about Amazon fresh food we
think no company can discount Amazon’s ability to do what others dare not even
dream.
New Fast Food may be Technology Driven
Is
your restaurant Full Service, Fast Casual or Fast Food company prepared to
compete? Are you positioned for yesterday’s customer today or are you
positioned for today’s customer tomorrow? Here check out these well funded
start-ups looking to eat your lunch, dinner and breakfast. You might want to call Foodservice Solutions®
for ideations, positioning or brand edification.
Are
you trapped doing what you have always done and doing the same way. Interested
in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while
creating a platform for consumer convenient meal participation, differentiation
and individualization? via Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.
No comments:
Post a Comment