Saturday, July 19, 2014

Munchery Non-Traditional Retail but Very Fresh Food

With $32 million raised Munchery would hardly called a stat-up by legacy restaurateurs or even many chains. However in the technology space that’s exactly what they are.  This company has been tested in San Francisco, is well funded by the likes Yelp co-founder Russel Simmons, and Yammer co-founder David Sacks and set to expand.

Foodservice Solutions® Grocerant Guru Steven Johnson says “Differentiation does not mean different it means familiar with a twist.”   Munchery has that twist.   It makes all the food itself, rather than delivering food cooked by other restaurants.

Munchery has its own kitchen that’s where in house chefs prepare new meals each weekday.  In addition they partner with independent chefs who make meals in their own kitchen expanding menu choice and offerings.

Taylor Soper of  Geekwire described the functionally this way: “Customers can browse through the company’s website, check out what’s on the daily menu and order food to be delivered in the evening either on the same day or later in the week. There is also an on-demand option that allows people to have food at their doorsteps within 20 to 40 minutes.”…

“Another unique aspect of Munchery is that all meals are delivered chilled and are designed to be heated up in either a microwave or oven, if needed. This allows the startup to make food ahead of time and gives customers the option of eating a hot meal at their convenience.”

Here’s a breakdown of how much everything cost Soper when he ordered:
·         Crab cakes $9.95
·         Chili lime beef $9.95
·         Green salad $4.95
·         Wonton soup $6.95
·         Strawberry cake $5.95

Note: Munchery charges a $2.95 delivery fee — you can also get free delivery on all orders for $39/year — so with tax, our order came out around $40.

Munchery is currently available in the San Francisco bay area and these limited zip codes in Seattle: 98101, 98104, 98121, 98122, 98144, 98154, 98164, and 98174.

Foodservice Solutions® specializes the Ready-2-Eat and Heat-N-Eat Fresh Prepared Food niche aka the Grocerant niche.  We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.

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