Chipotle has ‘Braggability’ Grocerant Niche ‘Braggability’

Chipotle from the start set a goal not be like all other fast food outlets.  They knew doing things the same old way would at best only get the same old results.  Once again a Founder and CEO Steve Ells proved ‘better for you’ food that is portable is valued by customers and cherished by Wall Street.  On the Conference Call Ellis reveled that fully 2/3’s of all sales are To-Go! That’s Grocerant niche Focus Grocerant Success.

When Chipotle reported second quarter same-store sales for restaurants open at least one year recorded an increase of 17.3% for  2014 compared to the second quarter of 2013 everyone took notice.   Most restaurant chains would be very pleased to post numbers even one-quarter of that amount But they don’t!

How did Chipotle that do?  Simple a focus on Foodservice Solutions® 5 P’s of Food Marketing specifically Portability.

Today Chipotle stock is expected to reach nearly to $650.00 a share once again reaffirming that the Ready-2-Eat and Heat-N-Eat fresh prepared food niche is booming.  No gimmicks at Chipotle, No Waffle Tacos.  No Pretzel Burgers simply a focus on “better for you” fresh food for Carryout, Take-Away, To-Go.

Is Chipotle the model for industry success?  We think so, as do Millennials who are attracted by its healthier food offerings and relatively modest prices.  And the chain, increasingly, has pushed its catering business, too. In an Omni-channel retail world Portability (Carryout, Take-Away, To-Go) is a key driver opening up new avenues of distribution.

With two new concepts both focused on Ready-2-Eat and Heat-N-Eat fresh prepared that is ‘better for you’ food this company may be leading the grocerant niche success for years.  The new concepts are ShopHouse Southeast Asian Kitchen restaurants.  They are doing very well and many call the concept a hit a hit.  The latest Chipolte concept making a name for its self is in the design-it-yourself pizza arena called Pizzeria Locale it is customer focused, interactive and participatory.

Success does leave clues and Ready-2-Eat and Heat-N-Eat fresh prepared foods that are ‘better for you” are a very strong clue. Foodservice Solutions® specializes the Ready-2-Eat and Heat-N-Eat Fresh Prepared Food niche aka the Grocerant niche.  www.FoodserviceSolutions.us  We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy