Foodservice
Solutions® Grocerant Guru™ Steven
Johnson thinks “legacy restaurant chains must evolve
from restaurant to food merchants to grow customer counts, top line sales, and
bottom line profits in 2014.”
Burger
King with a keen
understanding that the consumer is evolving fast and migrating to new points of
fresh food distribution is not idly sitting by.
Burger King is proactively inviting more customers to "be your
way" by bringing delivery services their way. The fast-food hamburger chain
issued multiple releases this week announcing the expansion of the BK
Delivers program into four
new markets: Atlanta, Kansas City, Mo., Fresno, Calif., and Montgomery, Ala.
Nathan Chiantella, Burger King
Worldwide Inc. manager, for retail innovation, stated:. “As its popularity has
grown, we have seen an increasing demand for the program in other markets and
the Burger King brand is excited to offer our loyal fans … the opportunity to
enjoy the food they love, delivered to their preferred destination.”
BK
Delivers is performing well
in top markets such as Boston, New York, Miami, Chicago, San Francisco Bay
Area, Sacramento and more,” according to Chiantella.
Customization, Personalization and Mix
and Match bundling are hallmarks of the booming Grocerant niche according to
the Grocerant Guru™ and Burger King is positioning for
Grocerant niche success. Burger King
Customer’s within each delivery zone
can customize and order their favorite Burger King menu items by visiting BKDelivers.com or by calling toll free (855)
673-3725.
Delivery can be for home or office as
customers must place a minimum order of “$10 for delivery and can choose from a
variety of menu items, including the signature Whopper sandwich, Tendergrill
sandwich, smoothies and shakes.”
Customers want Hot food Hot and Cold
food Cold so to ensure fries arrive crispy and sandwiches stay hot and fresh,
they “developed innovative packaging and uses temperature-controlled bags.
Orders must be placed during delivery operating hours of 11 a.m. until 10 p.m.
Delivery times and prices vary by location.”
BK Delivers is currently available in
Boston, Chicago, Denver, Miami, Minneapolis, New York, Sacramento, Calif., Salt
Lake City, San Francisco Bay Area, San Jose, Calif., Tucson, Ariz., greater
Washington, D.C., and more.
Interested
in learning how the 5P’s of Food Marketing can edify your retail food brand while
creating a platform for consumer convenient meal participation, differentiation
and individualization Visit www.FoodserviceSolutions.us or Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant or twitter.com/grocerant
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