Foodservice Solutions® Grocerant Guru™ Steven Johnson thinks “legacy restaurant chains must evolve from restaurant to food merchants to grow customer counts, top line sales, and bottom line profits in 2014.”
Burger King with a keen understanding that the consumer is evolving fast and migrating to new points of fresh food distribution is not idly sitting by. Burger King is proactively inviting more customers to "be your way" by bringing delivery services their way. The fast-food hamburger chain issued multiple releases this week announcing the expansion of the BK Delivers program into four new markets: Atlanta, Kansas City, Mo., Fresno, Calif., and Montgomery, Ala.
Nathan Chiantella, Burger King Worldwide Inc. manager, for retail innovation, stated:. “As its popularity has grown, we have seen an increasing demand for the program in other markets and the Burger King brand is excited to offer our loyal fans … the opportunity to enjoy the food they love, delivered to their preferred destination.”
BK Delivers is performing well in top markets such as Boston, New York, Miami, Chicago, San Francisco Bay Area, Sacramento and more,” according to Chiantella.
Customization, Personalization and Mix and Match bundling are hallmarks of the booming Grocerant niche according to the Grocerant Guru™ and Burger King is positioning for Grocerant niche success. Burger King
Customer’s within each delivery zone can customize and order their favorite Burger King menu items by visiting BKDelivers.com or by calling toll free (855) 673-3725.
Delivery can be for home or office as customers must place a minimum order of “$10 for delivery and can choose from a variety of menu items, including the signature Whopper sandwich, Tendergrill sandwich, smoothies and shakes.”
Customers want Hot food Hot and Cold food Cold so to ensure fries arrive crispy and sandwiches stay hot and fresh, they “developed innovative packaging and uses temperature-controlled bags. Orders must be placed during delivery operating hours of 11 a.m. until 10 p.m. Delivery times and prices vary by location.”
BK Delivers is currently available in Boston, Chicago, Denver, Miami, Minneapolis, New York, Sacramento, Calif., Salt Lake City, San Francisco Bay Area, San Jose, Calif., Tucson, Ariz., greater Washington, D.C., and more.
Interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization Visit www.FoodserviceSolutions.us or Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant