Sunday, July 20, 2014

Is McDonalds Food Delivery Ready for a U.S. Rollout?


Pizza is the lifeblood of home delivery food in the United States, however McDonalds sales per store are three times higher on average than Pizza Hut and McDonalds is where America loves to eat. The question is when will McDonalds delivery service rollout nationally in the US? 

Foodservice Solutions® Grocerant Guru™ Steven Johnson thinks sooner than later stating “McDonalds has been testing delivery for several years and seems to have figured it out with the rollout of delivery in Australia.

Southeast Asia has been the primary testing grounds for McDonalds delivery including the following countries:
  1. Hong Kong
  2. Signapore
  3. Philippines
  4. Australia
The Ready-2-Eat and Heat-N-Eat fresh prepared food niche aka the Grocerant Niche is a perfect fit for McDonalds.  Leaders lead and McDonalds understands that the customer is dynamic not static and on the move.  Foodservice Solutions® Grocerant Guru™ Steven Johnson stated “McDonalds stop practicing Brand Protectionism long ago and that is one major key reason they have exceed globally and will continue.  McDonalds understands that you cannot do what you have always done and stay relevant.”

McDelivery works like most food delivery service.  There is a minimum order amount depending on country but they seem to range from $15 to $25 dollars, the delivery radius is 1.5 miles of the McDonald’s , most test area allow for both weekday, and weekend delivery and are open until 11PM at night.


Are you trapped doing what you have always done and doing it the same way.  Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? via Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

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