Thursday, July 31, 2014

Ready-2-Eat Fresh Prepared Food Drives Retail Success

Last week when Greencore CEO Patrick Coveney delivered the third quarter sales numbers no one was surprised to see sales were up again 7.5 percent.  What did have the industry talking was that Greencore sales in the United Sates of fresh prepared Ready-2-Eat and Heat-N-Eat fresh food Jacksonville, Florida operating unit were up 16.9%. 

Foodservice Solutions® Grocerant Guru™ Steven Johnson said “Greencore’s focus on fresh prepared food is perfectly positioned.  Greencore’s two top preforming clients are industry sector leaders, Starbucks, and 7-Eleven.  Each are posting year over year same store sales much higher than their peers.”

Currently the sales of fresh packed sandwiches, salads, sushi, and deserts are drivers for Greencore who sells in the United Kingdom and the United States and both countries are experiencing unprecedented growth according to Foodservice Solutions® Grocerant Guru™.  Coveney noted that Greencore currently sells in the UK and US “450 Million food to-go products a year”.

Success does leave clues and the Grocerant niche filled Ready-2-Eat and Heat-N-Eat fresh prepared food is the one retail food sector that is booming worldwide. Greencore is but one company that is selling Ready-2-Eat and Heat-N-Eat fresh prepared food.  That 450 million products sold,  is a solid base for one company and a 450 reasons others will be following soon.

Foodservice Solutions® specializes the Ready-2-Eat and Heat-N-Eat Fresh Prepared Food niche aka the Grocerant niche.  We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy

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