Last week when Greencore CEO Patrick
Coveney delivered the third quarter sales numbers no one was surprised to see
sales were up again 7.5 percent. What
did have the industry talking was that Greencore sales in the United Sates of
fresh prepared Ready-2-Eat and Heat-N-Eat fresh food Jacksonville, Florida
operating unit were up 16.9%.
Foodservice
Solutions® Grocerant Guru™ Steven Johnson said “Greencore’s
focus on fresh prepared food is perfectly positioned. Greencore’s two top preforming clients are
industry sector leaders, Starbucks, and 7-Eleven. Each are posting year over year same store
sales much higher than their peers.”
Currently the sales of fresh packed
sandwiches, salads, sushi, and deserts are drivers for Greencore who sells in
the United Kingdom and the United States and both countries are experiencing
unprecedented growth according to Foodservice Solutions® Grocerant Guru™. Coveney noted that Greencore currently sells
in the UK and US “450 Million food to-go products a year”.
Success does leave clues and the Grocerant niche filled Ready-2-Eat and
Heat-N-Eat fresh prepared food is the one retail food sector that is booming
worldwide. Greencore is but one company that is selling Ready-2-Eat and
Heat-N-Eat fresh prepared food. That 450
million products sold, is a solid base
for one company and a 450 reasons others will be following soon.
Foodservice Solutions® specializes the
Ready-2-Eat and Heat-N-Eat Fresh Prepared Food niche aka the Grocerant
niche. www.FoodserviceSolutions.us
We can help you identify, quantify and qualify additional food retail
segment opportunities or a brand leveraging integration strategy
No comments:
Post a Comment