Happy Birthday has never been so good for consumers. 7-Eleven is celebrating its 87th birthday as a company with a full week of free offers to customers. The free food give a way will last for eight consecutive days.
7-Eleven’s most iconic brand—Slurpee—celebrates its 49th birthday this year. 7-Eleven introduced the frozen carbonated beverage in its stores in 1965, and it was an immediate hit. Wacky flavor names and quirky radio spots created a drink craze among teens and young adults, the same demographic group that is the drinks’ biggest fans. Slurpee drinks enjoy worldwide popularity, with more than 7 billion Slurpee drinks slurped during its colorful history, enough for everyone on earth to enjoy one.
Kicking off the week of celebration, July 11 will once again be known as Free Slurpee Day for the 12th year in a row. From 11 a.m. to 7 p.m., participating stores will give away free small Slurpees while supplies last. Then, from Saturday, July 12 through Saturday, July 19, 7-Eleven's mobile app will feature a coupon for a different free item each day:
· July 12: Free Big Gulp soft drink
· July 13: Free M&M'S Birthday Cake-flavor candies
· July 14: Free Grandma's cookies
· July 15: Free Hostess Twinkies
· July 16: Free Snickers- or Twix-brand ice cream bar
· July 17: Free Quaker Chewy Yogurt snack bar
· July 18: Free Pillsbury cookie
· July 19: Another free small Slurpee
Foodservice Solutions® specializes the Ready-2-Eat and Heat-N-Eat Fresh Prepared Food niche aka the Grocerant niche. www.FoodserviceSolutions.us We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.