Mini-meal or snack call it what you
like Taco Bell’s menu strategy tied to Doritos may have met it match in
7-Eleven’s Doritos Loaded. Foodservice Solutions® Grocerant Guru™ Steven
Johnson says” differentiation does not mean different it means familiar but
with a twist.”
Starting today 7-Eleven Inc. will
launch its new Doritos Loaded snack nationwide. The mini-meal or snack, which
consists of four pieces of warm melted cheese coated in crunchy seasoning, will
be available for $1.99 combined with a Big Gulp that’s a meal made in
Millennial heaven!
Taco Bell has its own Doritos Loco Taco
which is a Taco Supreme made with ”premium seasoned beef, crisp lettuce, diced
juicy red ripe tomatoes, real cheddar cheese and topped with cool reduced-fat
sour cream, in a shell made from Nacho Cheese Doritos Chips.” Where’s the brand
difference?
It’s July and it just might be that
7-Eleven can win the battle of Doritos supremacy bundling the Big Gulp or
Slurpee with Doritos Loaded. Nancy Smith
7-Elevens senior vice president of merchandising said "It hits our Slurpee
and Big Gulp target." … she continued "This is our biggest snack
rollout ever,"
This new mini-meal / snack is targeted
at Millennials who want low-cost, high-flavor snacks, according to Smith. Doritos
Loaded contains American, cheddar and Romano cheeses, but Dallas-based 7-Eleven
and the snack's co-developer PepsiCo Inc. are keeping the seasoning ingredients
a secret. The snack pieces arrive frozen at stores, where they are reheated and
reducing waste.
PepsiCo is also rolling out a new
7-Eleven-exclusive Mountain Dew Solar Flare flavor, which is specifically
intended to be paired with the Doritos Loaded snack, sounds more like a
restaurant wine paring? Oh Thank heaven for 7-Eleven Millennials will save money and have
another enhanced food discovery.
Manufacturing partnerships of branded
product in this case PepsiCo’s Doritos there is one thing that is perfectly
clear, the long term winner is Doritos and PepsiCo.
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