Consumer’s ongoing battle for time and money can be viewed in retail within the Dollar store sector. Take Dollar General for example with 11,120 locations in the US alone in 2013 they had more stores than Walmart, Kroger, Target combined. America is shopping at Dollar General.
The Dollar store sector began selling milk, eggs, with success and now has begun to test Ready-2-Eat and Heat-N-Eat food with great success. Foodservice Solutions® Grocerant Guru™ is not surprised stating “consumers have been flocking to the dollar sector for years and that sectors growth record alone indicates they are selling what the customers want. Today consumers want Ready-2-Eat and Heat-N-Eat fresh food why would dollar stores not sell it?”
The fact that 50% of United States residents over the age of 18 are single has been a driving factor in this sectors successful positioning according to Steven Johnson the Grocerant Guru. Manufactures including legacy giants the ilk of General Mills and start-ups like vegan mayo maker Hampton Creek see the numbers are targeting products to sell within the dollar store sector. General Mills Vice President Shawn O’Grady said recently “Here, we market our products in smaller package sizes—perfect for one- and two-person households—which include many of the 55-year-old-plus consumers,”
Fresh Food manufactures have taken notice and have been calling Foodservice Solutions® Grocerant Guru™ for product positioning, pricing and messaging assistance. We are convinced that around the country the introduction of new Ready-2-Eat and Heat-N-Eat fresh food offering will soon contribute to the continued success of the dollar store sector.
Are a legacy food manufacture trapped doing what you have always done and doing it the same way? Is it time that you look at Ready-2-Eat and Heat-N-Eat fresh prepared food? Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Call 253-759-7869 for your Grocerant Scorecard or Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.