Is there any company in the world that is positioning itself better to be the undisputed leader of the Grocerant niche more so than Amazon? Foodservice Solutions® Grocerant Guru® says no. There is no other company that encompasses the spirit of the evolving consumer with value added service and messaging within the Grocerant niche than Amazon.
Recently Tyson Foods created a meal kit service through Amazon Fresh its grocery delivery unit that once again is creating an incremental pantry busting platform. That new platform has to be driving legacy grocery retailers to work overtime just to lose more ground, market-share, and customer relevance according to our own Grocerant Guru®.
Recently one executive of a legacy grocery retailer informed out team that they can’t believe how a “book selling Technology Company” can be a better foodservice retailer than them; but they are.” While Amazon may still sell a lot of books; they have become a grocery behemoth according to our Grocerant Guru® who went on to say they may have read Foodservice Solutions® Grocerant Guru’s business plan but they implementing it better than anyone would have ever expected.
Blue Apron, Plated, Chef’d, Home Chef, Munchery, HelloFresh, and many others all offer the ability to order recipes and ingredients to your door weekly. Even The New York Times, entered into a partnership with Chef’d, is launching its own branded meal kit service however all will have to “Up their Game” according to our Grocerant Guru®.
Amazon’s Meal Kits elevate relevance with millennial shoppers edifying a growing relationship that includes expanding discovery on Amazon, easy meal planning, no food waste, and how to prepare a meal. That may seem like basic. But in truth it is the platform that will drive sales of grocery items and everything else for years to come. Amazon is just beginning to do to groceries what they did to the book business. Change it forever. That my friends is Pantry Busting.
For international corporate presentations, educational forums, or keynotes contact: Steve@FoodserviceSolutions.us the Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. Visit: www.FoodserviceSolutions.us for more information.