Fresh
food fast while getting closer to the consumers is the aim at
Freebirds
as they launch a new “food truck concept this spring to make ordering on the
go, one step easier…. The mobile eatery will serve much of what the Freebirds’
brick-and-mortar restaurants offer: burritos, tacos, quesadillas, and burrito
bowls.” Foodservice
Solutions®
Grocerant Guru® believes tat new non-traditional points of distribution play an
integral roll in brand development today.
Customers
can order their favorite Freebirds dish from the truck’s digital menuboard;
cash and cards will both be accepted. The truck has a state-of-the-art
recreational kitchen ensures that customers will still enjoy the top-notch
experience that Freebirds has offered for nearly 30 years.” The truck is simply a faster way to get
Freebirds food where consumers are according to our own Grocerant Guru®.
Freebirds
COO Bobby Shaw stated “We are very excited to launch this new phase in Freebirds’
expansion and rebranding,… “It gives us the opportunity to bring Freebirds
where it has never been before, and introduce the brand to an entirely new
audience.”
Grocerant niche Ready2-Eat and
Heat-N-Eat fresh prepared food is driving change within retail foodservice and
Freebirds clearly understands the undercurrents of change developing within the
retail foodservice space and taking all the right steps to get closer to
consumers, while building brand value according to Steve Johnson Foodservice
Solutions® Grocerant Guru®. Freebirds
is Looking
a Customer Ahead.
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