The ‘halo’ of better for you fresh food just may be on its way to your neighborhood. Locali Healthy Convenience is set to begin franchising and Foodservice Solutions® Grocerant Guru® asks will that prove disrupting to grocery stores in the organic, natural space that have focused on grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food?
Locali Healthy Convenience fresh food retailer, deli, restaurant mission is to “serve delicious, nutritious food made with organic ingredients & lots of love.” Announced that after eight years of operating in the Los Angeles, CA area it has decided to expand its reach across the country through franchising.
A company spokeswoman stated "While we are continuing company-owned expansion in Southern California, we are now officially going to franchise across the rest of the country, and believe it or not, Australia will likely be our first spot to franchise internationally due to extensive interest coming from there now,"
Locali is a multi- channel retail operator and will begin its franchise push this summer. The company will be franchising both,Locali Healthy Convenience, its organic deli and natural market quick-service restaurant, as well as Localita & The Badasserie, its vegan fast-food brand.
The spokeswoman continued "We look forward to offering a healthy restaurant franchise opportunity to fellow entrepreneurs that puts quality ingredients, community involvement, sustainability, limiting food waste and workers on par with the bottom line,"
As the demand for healthy eating options grows, Locali understands that consumers would prefer not to cook, not to do dishes and not to spend time shopping for groceries. To that end Locali has a packaged fresh-food line of Locali Healthy Kitchen quinoa bowls and vegan salad dressing are with a local distributor, available for Southern California natural grocery stores, juice bars and cafes. The company will expand the Locali Healthy Kitchen product line over the next year as well. The Locali On The Go vending machine brand is also growing its presence, according to the company.
Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food is in demand around the world. New avenues of distribution are opening, new opportunities for entrepreneurs emerging all under the umbrella or grocerant niche ‘better for you’. Better for you food may just become the next big thing. Grocery retailers may have one more competitor that is one step closer to the consumer.
Steven Johnson is the Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, with extensive experience as a multi-unit operator, foodservice grocerant consultant and brand/product positioning expert Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche.