Foodservice Solutions® Grocerant Guru® Steven Johnson is constantly being asked how is it that non-traditional fresh food retailers can drive incremental top line sales and bottom line profits with fresh prepared food and many chain restaurants can’t seem to find the proper balance?
There is a set of universal retail commonalities that all retailers face including rising labor and commodity costs, customer boredom, shirking’ bottom lines, creating a critical need to build incremental revenue. Our Grocerant Guru® recently stated “non-traditional fresh food retailers are used to mix and match bundling of product and most have a huge selection of product compared to a legacy chain restaurant; they leverage that knowledge in with fresh food that has much higher margins than a traditional CPG product so the case for them in an easy one.
On the other hand legacy restaurant chains need Outside Eyes when Looking A Customer Ahead for innovative solutions to drive highly incremental sales invigorating consumers. Not all solutions are expensive for chain restaurants nor are they so far out of the box.
Remember differentiation does not mean different it means familiar with a twist according to our Grocerant Guru®. Take for example chewing gum; it requires no labor or capital: the impulse marketing of freshening and treat products such as gum, mints and confections by strategically positioned displays at restaurant counters or drive-thru windows can drive incremental sales. That’s differentiation that is not different but familiar but with a twist. The twist is it is now being sold at a drive-thru window instead of a check-out line of a c-store or grocery stores.
One of the hallmarks of the grocerant niche is mix and match bundling. Ikea has excelled at driving incremental top line sales and bottom line profits but adding grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food. The Grocerant niche works both ways.
Chain restaurants face the same set of universal retail commonalities that all retailers face including rising labor and commodity costs, customer boredom, shirking’ bottom lines, creating a critical need to build incremental revenue and it’s time the garner Outside Eyes to help them Look A Customer Ahead.
Invite Foodservice Solutions® to complete a grocerant program assessment, grocerant ScoreCard. For brand, or product placement assistance our Grocerant Guru® has the skill-set you are looking for. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869