Friday, May 6, 2016

From Private Label to Branded Success Laredo Taco is Growing Fast

Private Label brand managers have been more aggressive, more focused, and more authentic and many legacy restaurant chain brand managers for quite some time according to Foodservice Solutions® Grocerant Guru®.

The team at Foodservice Solutions® was not in any way surprised that Sunoco LP continued the expansion of proprietary food offering, Laredo Taco Co., in the first quarter of 2016 — and the convenience store operator is just getting started with 20 new locations planed for outside of Texas this year. 

Currently Laredo Taco Co. has approximately 450 locations, with the majority in Texas. However, Sunoco opened its first non-Texas Laredo Taco Co. location on Jan. 9 outside of Pittsburgh and since then, another five locations have welcomed customers primarily around the Nashville, Tenn., area and in Pennsylvania, President and CEO Robert Owens revealed during Sunoco's first-quarter earnings call May 5, 2016. 

Owens continued saying that expansion plans for the proprietary foodservice program, they  acquired when it took ownership of Stripes convenience stores will be a key driver moving forward. 

Laredo Taco offer large portions of consumers' favorite Mexican food, handmade with the freshest ingredients every day. Eggs, bacon, potatoes, chorizo, beans and cheese are served up exactly how the customer wants, wrapped in handmade tortillas made fresh daily in Laredo Taco Co. kitchens.

Foodservice is driving success within the c-store sector and at Sunoco's Aloha Petroleum Ltd. business in Hawaii, they inked a store development agreement with Dunkin' Donuts to be the exclusive developer of Dunkin' Donuts restaurants in the Aloha State for an initial term of eight years. Aloha has committed to building and operating 15 units as a start. 

Approximately half of the 15 restaurants will be built on existing Aloha-controlled Island Mart c-store properties, Owens said. The remaining half will be standalone restaurants developed on properties the company will acquire in the future.

From private label too Branded foodservice there is no doubt that Sunoco understand the undercurrents driving retail today and grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food is key to continues growth and success at Sunoco.  Foodservice Solutions® team salutes Sunoco’s success. 

Invite Foodservice Solutions® to complete a grocerant program assessment, grocerant scorecard, brand, or product placement assistance.  Since 1991   of Tacoma, WA has been the global leader in the Grocerant niche. Contact: 253-759-7869 

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