Success does leave clues and Foodservice Solutions® Grocerant
Guru® has been touting the success of grocerant niche mix and match meal
bundling since 1991. The Grocerant niche is about convenient meal participation, differentiation and individualization
and Foodservice Solutions® Grocerant Guru® has been driving success within the
Grocerant niche longer than any other company in the world
Starbucks Howard Schultz is the best
grocerant niche Ready-2-Eat and Heat-N-Eat fresh
prepared Food merchant in the world according to Steven Johnson the Grocerant Guru®. So, no one
could be surprised when Starbucks followed McDonald's
lead, and jumped into the grocerant niche mix and match bundled meal options
platform.
Starbucks
may be following the lead of Wendy’s, Burger King, McDonalds, and Dunkin Donuts by offering a mix and match meal options at a consumer
perceived bargain price. At Starbucks
its “the Power Lunch deal pick three elements to build a meal for a set price
of $8”. Even more important coffee is not one of the options.
Starbucks instead offers the Power Lunches a choice of a
protein (sandwich, salad or bento box), a carb (chips, pretzels or popcorn) and
fruit item (a banana or a fruit bar). The included drink is a bottle of water.
On the website BrandEating.com they computed that the
package would cost $3 to $4 more if a customer chose the components a la carte
so it is a bargain. Foodservice Solutions® team is glad to see that Starbucks
is adding to its platform of Limited Time Offers (LTO’s) bundled meal deals.
The Starbucks LTO cost more than the you-pick bargain
meals that all four of the industry’s largest burger chains have introduced in
roughly the last year. Wendy’s, for instance, offers a 4 for $4 deal, while Burger
King is trying to trump its competitors with a 5 for $4
offer.
Why is Starbucks entering the
grocerant niche bundled meal mix and match space? Simple put
it works; McDonald’s, Wendy’s, and Burger King have all cited the offers as a
major factor in their recent sales growth. These bundling meal LTO’s save
consumer time, the dilemma of choice with reduce choice, and drive customer
frequency as they are limited in time and a $
Value.
Steven Johnson is the Grocerant Guru® at Tacoma, WA based www.FoodserviceSolutions.us , with extensive experience as a multi-unit operator,
foodservice grocerant consultant and brand/product positioning expert Since
1991 Foodservice
Solutions® of Tacoma, WA has been the global leader in the
Grocerant niche. Contact: Steve@FoodserviceSolutions.us
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