Foodservice Solutions® team has been following one of the emerging success chains within the grocerant niche filled with Ready-2-Eat and Heat-N-Fresh food that chain is Snap Kitchen. Foodservice Solutions® Grocerant Guru® stated that Dave Kirchhoff, CEO of Snap Kitchen is keenly focused on the consumer and consumer path to purchase which will drive incremental growth for Snap Kitchen.”
"Revolution in Not Cooking" is the new brand identity and advertising campaign for Snap Kitchen signaling greater emphases on grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food according to Foodservice Solutions® team; clearly Snap Kitchen is Looking a Customer Ahead.
The value added rebranding reflects the company's vision of a world where healthy eating is easy, accessible and delicious. Each Snap shop provides time-starved customers with a wide assortment of made-from-scratch, portioned, and convenient meals that are nutritionally balanced, fresh, and full of flavor.
Dave Kirchhoff, CEO of Snap Kitchen stated "Snap Kitchen takes the guesswork and time commitment out of cooking, making it easy and hyper-convenient to enjoy a craveable, healthy, handmade meal”…"We cater to busy people, helping them to get out and enjoy life instead of spending time at the grocery store and in the kitchen. Our new shop designs make it even easier to access our variety of meal solutions on the go."
Clearly most regular readers of our blog have pointed out that SNAP Kitchens rebranding as "Revolution in Not Cooking," and branded descriptions came directly from our own Grocerant Guru® blog. And that’s OK as copy-cat positioning is the highest form of professional flattery. Thank you Snap Kitchen.
Are you Looking a Customer Ahead? Have interested in having a Grocerant ScoreCard conducted for your retail outlets? Contact: Steve@FoodserviceSolutions.us or Visit: www.FoodserviceSolutions.us for more information on the booming Grocerant niche.