Branding foodservice is nothing new at 7-Eleven. One of the world’s favorite drink treats the Slurpee turns 50 this year. One again 7-Eleven Inc. is celebrating summer this time since it’s the 50th anniversary of the Slurpee they are giving away an estimated nine million free small Slurpees. On July 11, Free Slurpee Day, participating 7-Eleven stores will offer the free drinks from 11 a.m. to 7 p.m.
This summer with Slurpee's golden anniversary and 7-Eleven's 89th birthday, Slurpee Week will take place from July 12-18. Slurpee fans who buy seven Slurpee drinks during that week and scan the 7-Eleven mobile app will receive 11 free Slurpees. The free Slurpee offer will automatically appear in the "Scan and Save" section of the 7-Eleven mobile app 24 hours after the purchase of the seventh drink. The 11 free Slurpee coupons must be redeemed by Aug. 31, 2016.
As if there were not enough flavors 7-Eleven is also introducing a Birthday Cake Slurpee flavor for its birthday. Fanta Birthday Cake combines traditional birthday cake and vanilla ice cream flavors and joins the recently released Sour Patch Redberry flavor.
Laura Gordon, 7-Eleven vice president of marketing and brand innovation stated "This year is a big birthday for Slurpee, and a big year. One day, even one week, isn't enough, so we began celebrating in January and plan to keep it up until the end of the year."
Leveraging technology and hand held marketing via the phone! The 7-Eleven app edifies the Slurpee and the brand 7-Eleven. Every year, 7-Eleven observes its birthday and other company milestones on July 11. This year's festivities are also part of the convenience retailer's "Hundred Days of Summer" ongoing promotion. This year it’s as easy a click and drink for free!
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