Tuesday, July 26, 2016

Peet’s Coffee Expanding Brand Value in the Grocerant Niche

Breakfast, lunch, or dinner when you stop by Peet’s Coffee’s locations you are always welcome.  However in 2016 customers don’t always have the time to stop by, hurried lifestyles, work demands, and family obligations often distract our preferred routine.  Consumer focused brands brand’s the ilk of Peet’s Coffee often opt to expand brand value by offering hand held, portable fresh food beverages according to Foodservice Solutions® Grocerant Guru®.  
This week Peet’s Coffee has unveiled its new ready-to-drink line featuring “ Baridi Black, Coffee au Lait, and Dark Chocolate.”  The new line of portable beverages feature high-quality ingredients, including Peet’s freshly-roasted beans that are cold brewed to the same standard used in its cafés.
Dave Burwick, Peet’s Coffee CEO stated “We’re proud to launch our ready-to-drink line during our 50th anniversary year, as these new Cold Brew beverages build on the heritage of Peet’s Coffee and our five decades of coffee craftsmanship….Coffee consumers are increasingly sophisticated and by leveraging the equity we have in coffee, we’re introducing beverages that will delight not just our existing fan base of Peetniks, but all coffee lovers.”  

 “Ready to drink is yet another example of our commitment to innovate,” stated Jessica Mitchell, senior director of innovation. “Last year we fully transformed our iced coffee program by shifting from a hot brew that was chilled over ice to a cold brew that was slow brewed. This shift drove double-digit growth for our cold coffee business in our cafés, and was among the highest performing product lines in our entire portfolio. We are excited to continue fueling growth by enhancing our offerings with ready-to-drink Cold Brew.”
When you add ready-to-drink portable chilled beverages with high quality ready-to-eat fresh prepared food you can see why Peet’s Coffee continues to drive top line sales and bottom line profits. Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food and beverages are driving incremental sales in every sector of retail foodservice today according to Nielsen.  Are you focusing on grocerant niche growth?  Why Not?

Since 1991 www.FoodserviceSolutions.us  of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant or Contact our Grocerant Guru® at: Steve@FoodserviceSolutions.us

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