It has been well documented that Eating-In while Eating-Out has become a way of life according to Foodservice Solutions® Grocerant Guru® Steven Johnson who was the first to identify, quantify, and qualify this consumer migration pattern.
John Gilbert, President & CEO of Macaroni Grill stated “Our Family Meals feature many of our guests’ favorite dishes at a per-person price that’s lower than most fast-food meals,” … “You get all the quality ingredients and signature recipes you expect from Mac Grill in a family-style setting, and you’re welcome to enjoy them in the restaurant or take them home.”
Gilbert understand the undercurrents driving consumer migration to grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared meals that are deemed ‘better for you’ as regular readers of this blog know as we have chronicled the success Romano’s Macaroni Grill has had with portable meals and today and tomorrow specials.
Each Family Meal serve 4-5 people and include a loaf of freshly baked Rosemary Peasant Bread served with imported olive oil, Caesar Salad and a choice of the following five family-sized entrées:
- Spaghetti Pomodoro – Pomodoro, fresh basil and parmesan ($29)
- Spaghetti Bolognese – Bolognese, parmesan, pomodoro and Mediterranean herbs ($32)
- Eggplant Parmesan – Breaded eggplant, capellini pomodoro and mozzarella ($35)
- Chicken Parmesan – Breaded Milanese-style chicken breast, capellini pomodoro and mozzarella ($39)
- Penne Rustica – Roasted chicken, shrimp, prosciutto, rosemary cream and parmesan ($40)
For just $12 more, add an order of house-made Meatballs – made with pork, beef, veal and ricotta – served with pomodoro sauce, or add a shareable side – such as Crispy Parmesan Potatoes, Italian Creamed Corn or Signature Truffle Mac + Cheese – each only $5.50.
Consumers can also save $25 off their first shared meal by joining the Family Meals Club! For more information, visit . Eating-In while Eating-Out continues to garner customer adoption and Romano’s Macaroni Grill continues picking up all the right clues.
Invite Foodservice Solutions® to complete a grocerant program assessment, grocerant scorecard, brand, or product placement assistance. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869