Wednesday, July 27, 2016

Legacy Grocery Store CPG Disruption Ramps Up

Time starved parents continue to drive innovation in foodservice retail when it comes to what’s for dinner according to Foodservice Solutions® Grocerant Guru®. With increased frequency family meal planning included grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food.
With the halo of ‘better for you’ top of mind Revolution Foods co-founders Kristin Groos Richmond and Kirsten Saenz Tobey set out to provide fresh fast meal solutions that were ‘better for you’. The team at Revolution understands the challenges that working parents face when it comes to finding nutritious meals and snacks.
The goal was to provide parents an alternative to legacy kid friendly CPG products mac 'n' cheese and ramen. With a ‘better for you’ family friendly grocerant niche single serve option.   Kirsten Saenz Tobey stated "Noodles are always at the top of the list for what kids love to eat. And yet when we’re packing our kids’ lunch boxes, noodles are the hardest thing,"
With a simple focus she and Richmond decided to head to the test kitchen and create a noodle product of their own, one that would meet the company's stringent nutrition guidelines. "We’re trying to disrupt that idea that noodles that have to be in a styrofoam cup and full of sodium."
With the halo of ‘better for you’ intact the new product called "In a Cup," will soon on its way to retail partners including Target and Safeway. It retails for under $4, and comes in three flavors: spaghetti marinara, sesame noodles, and Thai satay rice noodles, which are gluten-free.
Kirsten Saenz Tobey continued "We are really focused on trying to solve the hard problems that families have in terms of feeding their families food that kids will eat but that meet families’ needs in terms of convenience and nutrition," Tobey says. "We’ve wanted to focus on making sure that the food that we create is not just kids’ food, but food that the whole family can eat."

Today we are increasing seeing new grocerant niche fresh prepared Ready-2-Eat and Heat-N-Eat better for you food in the aisles of the grocery store.  "In a Cup" could be an industry disruptor and marks a shift in focus for Revolution Foods (RVF).
RVF started out providing breakfast, lunch, and dinner to public schools in search of balanced meals made with natural ingredients, rather than the standard lineup of pizza and French fries. The company continues to grow its presence in cafeterias around the country—it now operates in 30 major cities—but sees the grocery aisle at big-box retailers as an important way to achieve its business goals and its mission.  Success does leave clues and RVF is a successful company with the big picture, big goals and big
"The food industry is a $5 trillion industry that is ripe for disruption," says investor Steve Case, founder of AOL and venture capital firm Revolution Growth. "As more people realize that health begins at the end of the fork, we expect Revolution Foods to emerge as one of the great new 'next gen' consumer brands."

Invite Foodservice Solutions® to complete a grocerant program assessment, grocerant scorecard, brand, or product placement assistance.  Since 1991  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: or 253-759-7869 

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