Foodservice Solutions® Grocerant Guru® Steven Johnson stated “consumer today think meals not pantry stocking”. Giant Eagle is building customer continuity by focusing on meals, meal kits, and saving the consumer time.
Building on its meal kit “Fresh in :30” which are described as a restaurant-quality meal kits Giant Eagle is expanding the meal kit platform to 15 Pittsburgh-area Giant Eagle and Market District locations.
Each meal kit contain nearly everything needed to make a meal for two with pre-measured, pre-packaged ingredients as well as step-by-step cooking instructions; reducing the time to plan a meal or shop for ingredients in every aisle of the store.
Giant Eagle spokesperson Dan Donovan stated “Fresh in :30 is a wonderful option for customers with limited time, knowledge or interest in shopping for all of the necessary ingredients to prepare a restaurant quality meal at home.”
Market research publisher Packaged Facts, revealed that in the U.S. meal kit delivery services market will generate approximately $1.5 billion in sales in 2016, and will grow to a multi-billion-dollar market over the next five years.
Donovan noted that “The fresh meal kits take 30 minutes or less to prepare and cook. There are seven meal options. Varieties currently include: Sirloin with Parmesan Risotto; Sundried Tomato Panko Crusted Salmon; Garlic Shrimp Linguine; Chicken Alfredo; Honey Mustard Chicken; Stroganoff Meal; and Miso Salmon. The cost for one kit is $16.99 (serves two). A cooking instruction card comes with each kit, which also includes suggestions for pantry staples and kitchen essentials.” Have you begun thinking about selling Grocerant niche Ready-2-Eat or Heat-N-Eat fresh prepared food? Foodservice Solutions® excels at it.