Foodservice Solutions® Grocerant Guru® Steven Johnson says that “Meal Kits are training wheels for Millennials as regular readers of this blog know. What has not been said is that Millennials are fast learners and they picked up several key learnings from trial of meal kits.
1. Proper Portion Size
2. Food Waste buy only what you need for the recipe
3. Meal Planning
4. They can cook a restaurant quality meal at home
5. They still have to cook and clean up
6. Fresh food Meal Kits are expensive and should be used for “Special Occasion Home Meals”
Fear not there is plenty of up-side for Meal Kit companies the ilk of Platted, Blue Apron, and Hello Fresh. In a new study The NPD Group, found that “Trial of meal kits is still relatively low with 3 percent of the U.S. adult population (18 and older) trying a meal kit delivery service within the last year” That’s a lot of room for growth.
NPD reported that “The average cost per in-home dinner meal is $4, and the average cost per person for a meal kit delivered to the home is $10”. There is an up-side for retail grocery and c-store locations that is the ability to regionalize flavor profiles, reduce cost, while saving consumers from the obligation of the subscription service. After all Millennials are leading the cable TV cord cutting movement. Subscription services may be a hit with wall-street but not Millennials.
What meal kit companies do best is focus on meals not stocking the pantry. Consumers of all ages think meals not pantry. Success does leave clues and focusing on grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared meals is a good clue to hone in on.
Invite Foodservice Solutions® to complete a grocerant program assessment, grocerant ScoreCard. For brand, or product placement assistance our Grocerant Guru® has the skill-set you are looking for. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869