Did you know that 83.7% of American consumers are unsure about what’s for dinner at noon every day! At 4PM 68.7% still don’t know what’s for dinner. Your customers are just beginning to think about what's for dinner. Eighty-one percent of American consumers are unsure about what's for dinner; the opportunity is yours for the asking.
Consumers are looking for high quality ready to eat foods and ready to heat meals… Foodservice Solutions® own Grocerant Guru® coined the term Grocerant in an op-ed article in Nation’s Restaurant News called They Call Them Grocerants. Today Grocerant niche Ready-2-Eat and or Heat-N-Eat fresh prepared food can be found virtually everywhere. Consumer trends point to this - what today's time starved consumer wants is to purchase meal components that they can bundle into a customized family meal that will please everyone without spending time cooking.
Fresh Prepared Food
Consumers today have the opportunity to purchase high quality chef fresh prepared Ready-2-Eat and Heat-N-Eat food from independent restaurants, grocery stores, chain drugstores (Walgreens) convenience stores, chain restaurants. Including new non-traditional food retailers the ilk of Amazon.com, IKEA, and food trucks. It is at the convergence of all of these new and legacy meal component points of distribution you find the Grocerant niche.
Where is Grocerant Niche Food?
The grocerant niche refers to prepared food that is fresh prepared, portable, Ready-2-Eat or Heat-N-Eat food that is deemed "better for you food". Consumers are finding grocerant niche food in grocery store deli sections at Publix, Kroger, Green Zebra Grocery, Central Market Whole foods, Trader Joes, Safeway Lifestyle stores, Metropolitan Market and Wegmans Market Café .
Not to be left out, convenience store segment has grocerant pioneers in the brand names of Wawa, Sheetz, Rutter's Farm Stores, and 7-Eleven. Finally chain restaurants and independent restaurants around the world complete the within our evolving retail foodservice sector grocerant niche portable fresh prepared food.
Successful foodservice operators today understand that differentiation in menu items and food products doesn't mean different, rather it means familiar with a twist; taking ordinary daily menu items, adding contemporary relevance. Then presenting, positioning, and pricing competitively. These are the universal footprints of success found within the grocerant niche.
Consumers: Value Equals Quality and PRICE
90 percent of people look for deals to get more value when making food purchases in new national research survey conducted by DiGiorno January 2013. While in 2016 grocery store prices have fallen 5.6% restaurant prices continue to rise, and are up 2.3%. Restaurant year over year same-store customer traffic fell 3 percent during the second quarter of 2016, becoming the fifth consecutive quarter of negative traffic growth and the worst performing quarter in over five years. Price matters.
Interested in learning how Foodservice Solutions Five P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization contact us via Email us at: Steve@FoodserviceSolutions.us or visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant