When success leaves clues companies that trend at the top of consumer ratings have picked them up. Publix leading early focus on catering office events, parties, and family meals was a bit hit and done well as our regular readers of this blog know. The Publix catering program provided the platform to expand successfully into grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food offerings.
Publix Online ordering for pick-up or delivery service expand the value of the brand bringing a fresh focus on fresh food with a fresh option. Time starved or house bound consumers can now simply point, click, and eat. Publix understands at times there is no time to prepare a meal or several separate / different meals for everyone in your household. Online ordering breakfast, lunch, or dinner save time and in many case cost less than a restaurant meal To-Go according to Foodservice Solutions® Grocerant Guru®.
Online Ordering is not all that Publix is offering within the grocerant niche there is plenty in the Ready-to-Cook section in the Publix meat department. Publix fresh foods are prepped for you; all you have to do” is throw them on the grill, pop them in the oven, or sauté them in the pan, and serve them with a side from the Ready-to-Heat section.”
Few consumers have the time, desire, or cooking skill-set to cook from scratch more than one meal a week, let alone every night. Grocerant niche Ready-2-Eat and Heat-N-Eat food is garnering favor with Millennials, Gen X, and Baby Boomers. Publix offers a wide variety of wraps, sandwiches, and fresh prepared food that consumers can easily mix and match meal components creating a simple happy family meal.
Don’t get trapped doing what you have always done and doing it the same way? Interested in learning how Foodservice Solutions® FIVE P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information