Wondering what’s for dinner is top-of-mind for most homemakers today as 83.7% of US consumers do not know what they are going to have for dinner at noon every day according to the team at Tacoma, WA based Foodservice Solutions®.
Dickey’s Barbecue Pit menu team came up in an innovation bundled meal called the Chicknic Pack. The Chicknic Pack family meal consist of a “ Whole Smoked Chicken, two sides, four buttery rolls, and barbecue sauce. Half chickens are also available. All whole and half chickens are raised without antibiotics or added hormones, and are humanely raised, vegetarian fed, and cage-free.” and that is ‘a better for you bundled family meal.
Differentiation does not mean different in retail foodservice it means familiar but with a twist according to Foodservice Solutions® Grocerant Guru®. The Dickey’s Smoked whole and half chickens are a new offering for Dickey’s, and create industry meal differentiation.
The new Chicknic Pack bundled meal complements out the brand’s offerings of barbecue Family Packs which feed between from four to eight people. The Chicknic whole chicken will be slow-smoked on-site at each store using Dickey’s signature rub blend and hickory wood. The Chicknic Pack is available system-wide for $19.95, single whole smoked chickens will be sold for $9.95, and half chickens are also available for $5.95.
Roland Dickey Jr., CEO of Dickey’s Barbecue Pit stated “At Dickey’s, we want our guests to have wholesome, delicious options to feed their families….We have received a great deal of feedback from our guests that they want a whole chicken option, and we are proud to begin offering this quality product which is raised without antibiotics and has no added hormones. Listening to guest is a success clue for all.
Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact our Grocerant Guru® Steven Johnson via Email: Steve@FoodserviceSolutions.us for more information and success clues.