Might it be restaurateurs have missed something? Could it be that the consumer is shifting spending and consumption habits? As Nielsen’s channel blurring study has stated year after year, channel blurring is not in the mind of the consumer; it is only in the mind of the BRAND MARKETERS! Restaurant brand marketers are more focused on controlling the brand than cultivating it. The food industry PRICE, PORTION, PRODUCT equilibrium is resettling and it is all about share of stomach. Better for you is on its way. That includes less fat in food, less calories and less PRICE!
Menu boards with calories on them are having an affect on consumers if you want a point of a solid point of differentiation; you had better understand that. It is my belief that copy cat niche chains have no marketing differentiation. Restaurants, C-stores and grocery operators are all faced with this new unstable paradigm. Grocery stores and C-stores on the East Coast have repositioned themselves with solid research, new highly educated staffs, and a laser focus on the consumer. Here is how I think they are winning: Packaging, Price, Portion, Portability and Purpose. Targeting the Grocerant consumer and sector!
Many in the food industry are reluctant to spend on research, quick to hire recycled industry vets, and even faster to copy what worked for others during the past 6 months, while looking no further. The Grocerant sector is full of opportunity for manufactures of food, food packaging companies, operators of Restaurants, Supermarkets, Convenience Stores and Dollar stores for new product ideation, positioning opportunities.
www.FoodserviceSolutions.us of Tacoma, WA is the global leader in the Grocerant niche providing Ready-2-Eat and Heat-N-Eat program assessments aka Grocerant Niche assessments. 1-253-759-7869 or linkedin.com/in/grocerant or leave a comment below.
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