Thursday, July 2, 2009

Top of the day to you! We all have heard about Pop up stores they are used to create product buzz and media hype! Recently McDonalds utilized one that just sold the Big Mac: if product buzz is what you want a Pop Up store will do the trick. However it is time we utilized them to introduce new products or customer favorites in a new market. The above picture is of a Foldout restaurant that has solar power and will travel. Why grocery stores don’t place one of these in a coroner of the parking lot to focus on a daypart or new product I am not sure. I do think if they placed it at a construction site 3 blocks away and featured customers favorites it would build the brand value and garner new customers. Restaurants creating new industry buzz for a new product or best selling product in a new market or existing one it would do the same thing. Think out side of you four wall-go to the customers with food; we all know sampling is the best way to sell food. The customer will come back to you time and time again if they like the product!
The Müvbox, pictured above is a standard shipping container that's 8ft deep and 20ft long. The wonder moment comes when it is miraculously turned from a container into a 'chic fast food' restaurant in 90 seconds at the touch of a button. Müvbox features a fully functional kitchen with enough space for four members of staff and a wood-fired pizza oven. The walls of the container collapse to create a covered patio with enough room to serve 28 people, half of whom can be seated at small bistro tables. The concept has some laudable eco features, too: the structure is a reused container and little construction is needed to install it. Müvbox's floor is made from recycled tires and its roof contains solar panels to provide up to 40% of required energy. And it's easily shipped by land or sea. Müvbox wasn't developed as a one-off restaurant: it's a business concept that can be used the world over.

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