Unbounded opportunity for food marketing brand managers is developing in
the Grocerant niche (prepared ready-2-eat and heat-N-eat better for you food).
Consumer Reports found in a head-to-head qualitative blind taste test 29 store
branded food products were tested that, 23 of the 29 private label vs store
branded products scored as good as or better than the national brand. With the success in private label behind
them, grocery stores are catering fresh prepared food with a focus on local
business offices.
Grocerant food that is ready-2-eat fresh prepared food is now finding its
way in large store formats like Safeway’s Lifestyle stores, HEB’s Central
Market, and Harris Teeter to the table of business luncheons. Utilizing traditional category management techniques
all of these companies are seeing success in fresh food. Lead by Safeway’s Brand Marketing team fresh
food offerings are being pushed from store to the office party all while
expanding the brand freshness.
Catering fresh prepared ready-2-eat or heat-N-eat food is nothing
new. The Safeway has studied the
industry and picked up all the right clues.
Within retail food service there is a battle for share of stomach. The
brand managers at Safeway are focused on the consumer with fresh prepared ready-2-eat
food all while extending the brand.
Invite Foodservice Solutions® for innovation
ideation, for brand re- positioning brainstorm sessions, new product placement
ideations. Is it time that you tried our grocerant program assessments. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global
leader in the Grocerant niche visit Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant or twitter.com/grocerant
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