Tuesday, December 27, 2011

Catering is a platform for food brand manager success watch Safeway.

Unbounded opportunity for food marketing brand managers is developing in the Grocerant niche (prepared ready-2-eat and heat-N-eat better for you food). Consumer Reports found in a head-to-head qualitative blind taste test 29 store branded food products were tested that, 23 of the 29 private label vs store branded products scored as good as or better than the national brand.  With the success in private label behind them, grocery stores are catering fresh prepared food with a focus on local business offices.

Grocerant food that is ready-2-eat fresh prepared food is now finding its way in large store formats like Safeway’s Lifestyle stores, HEB’s Central Market, and Harris Teeter to the table of business luncheons.   Utilizing traditional category management techniques all of these companies are seeing success in fresh food.  Lead by Safeway’s Brand Marketing team fresh food offerings are being pushed from store to the office party all while expanding the brand freshness.

Catering fresh prepared ready-2-eat or heat-N-eat food is nothing new.  The Safeway has studied the industry and picked up all the right clues.  Within retail food service there is a battle for share of stomach. The brand managers at Safeway are focused on the consumer with fresh prepared ready-2-eat food all while extending the brand.
Invite Foodservice Solutions® for innovation ideation, for brand re- positioning brainstorm sessions, new product placement ideations.  Is it time that  you tried our grocerant program assessments. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant

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