The Grocerant niche is inclusive of all
ready-2-eat and heat-N-eat fresh and prepared fresh food products offered by
any food retailer. This niche is driven
by demand from consumers. Food retail companies
are now flooding into the space focused on ready-2-eat and heat-N-eat fresh and
prepared food.
Foodservice Solutions® assist companies
in demystifying food channel points of distribution and menu opportunity. We specialize in Grocerant niche program
strategy development, including program rollout with consumer relevant
contemporized components, specifically brand edifying new product positioning
and brand continuum positioning.
Many legacy companies peg their brand
to a specific niche, product or channel.
In industry terms it’s called brand protectionism. Foodservice
Solutions® integrates its 5 P’s of food marketing (Product, Packaging, Placement,
Portability and Price) into a company specific retail food strategy; providing
a platform for success within the fastest growing retail food sector the grocerant
niche.
The consumer is dynamic not static,
brands must be the same. Foodservice
Solutions views a product or brand from the consumer view utilizing well
established but different set of consumer metrics than legacy traditional
internal metrics. Outside eyes can deliver top line sales and bottom line profits.
Invite Foodservice Solutions® to complete a
grocerant program assessment, brand, product placement or positioning
assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global
leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant
or
twitter.com/grocerant.
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