Wednesday, December 28, 2011

Chain Restaurant sameness creates consumer discontinuity.

Grocerant niche ready-2-eat and heat-N-eat food continues to drive top line growth. Restaurant consumer discontinuity is the focus on much attention from consultants to chain executives.   As an industry our concern is and should be share of stomach, first by company, second by niche-market share and third the restaurant industry overall. 

The economy is not our largest problem it is competition for share of stomach; specifically by the ready-2-eat and  heat-N-eat fresh prepared meal section of the grocery stores and C-stores or as I call it the Grocerant section.

Under reported but well known by regular reader of this blog. Noted and followed here at Foodservice Solutions since 2005.  Which was by; the way the first year that recorded a consumer increase in percent household spending for food in grocery stores and away from restaurants in 25 years.   It continues, we understand why are here to help.

Restaurants, Grocery stores and the Convenience store sectors are all competing for share of stomach and the consumers are attracted to the options presented by within the Grocerant niche.  Is your company in need of a grocerant niche assessment, national or global grocerant store tour?

Invite Foodservice Solutions® for innovation ideation, for brand re- positioning brainstorm sessions, new product placement ideations.  Is it time that  you tried our grocerant program assessments. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Johnson, or

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