The food price value
equilibrium continues resetting in Restaurants, Grocery stores and Convenience
stores, where is the bottom? We won’t
know until the consumer stands still.
Retail foodservice consumer discontinuity is the only constant. Consumers are looking for “better for you”
products at a better for you price.
What is the price of breakfast?
McDonalds is putting the US on notice that it does not plan any
capitulation of breakfast market share! There is no greater gift than customers
that love your food, and will pay for it-but at what price? Here is my formula for establishing customer
focused price in 2012:
Price + Quality +
Service + Portability = Value
Incremental Value =
Constantly Changing Menu (Seasonally / Sustainability with creditability).
Successful retail food operators today need to utilize Foodservice Solutions® 5 P’s of Food Marketing: Product, Packaging, Placement,
Portability and Price. Then leverage them too build
strong sales with an integrated grocerant niche food program filled with distinctive differentiated food consumables as an entity
with identity by day part.
Since 1991 retail food consultancy
Foodservice Solutions® of Tacoma, WA has been the global leader in the
Grocerant niche for more on Foodservice Solutions® Bing or Google Grocerants or visit http://www.linkedin.com/in/grocerant, twitter.com/grocerant Email: grocerant@q.com
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