Leaders LEAD it’s
just that simple. Clearly McDonalds is
the global leader in sales within the restaurant Quick Sector. Technology has changed our lives and is
evolving faster than most of us can keep up.
McDonalds UK IT director Mark Fabes while speaking on an emerging
technologies panel in Munich said that he had been wondering if 3D printing
could be used to print extra Happy Meal toys.
Everyone has at
one time seen the temper tantrums kids can have when the cashier tells them
that they have run out of the particular toy the child wanted. So let’s ask,
could Happy Meal toys in the future be made with 3D printers to avoid meltdowns
when popular toys run out?
The answer today
would be yes. The technology exist today
to do that. In five years it looks as if
the technology could be fast enough to print all of them if a company the size
of McDonalds were to get behind it. It
must be noted that The
Register reported that Mr. Fabes, speaking on that emerging
technologies panel in Munich, said it was not on the drawing board yet for
McDonalds.
What other products could be printed in-store? Paper? What
about wrap, simply printing it inside the store? Think about the savings if you could print
cups, tray’s, burger boxes? Technology
is evolving fast. McDonalds may not be trying this yet. I however believe that leader lead and
McDonalds is not giving ground in that area.
Steven Johnson is Grocerant Guru at Tacoma,
WA based Foodservice Solutions, with extensive experience as a multi-unit
operator, consultant and brand/product positioning. Since 1991
Foodservice Solutions® of Tacoma, WA has been the global leader in the
Grocerant niche.
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