Amazon, Walmart,
Safeway are all exploring, extending, and extoling attributes of their online
grocery shopping. Peapod has been in the business, taking on-line food orders
since 1989 and has delivered 23 million orders in 24 different markets. Today, Peapod continues to grow riding a new
wave of customers’ Mobile customers.
After several
years of ups and downs Peapod continues to build, measure, learn, and repeat
success. Mobile consumers have been
introduced to Peapod’s virtual supermarkets in a train stations. Peapod now has
over 100 virtual stores at rail stations throughout its markets in Boston,
Connecticut, New York, New Jersey, Philadelphia, Washington, D.C., and Chicago.
Customers while
entering, riding, and commuting seeing Peapods ad in the stations or on the
train are prompted "to download the mobile app, which allows them to start
shopping on-the-go while they're out and about in their communities -- at a
train station, commuting to and from work, at a local rec center for their
kids' soccer games, [or] at a coffeeshop,"
Experience has
advantages and Peapod’s ability to build, measure, learn, and repeat will
propel continued success within this non-traditional fast growing avenue of
food distribution.
For international corporate presentations,
educational forums, or keynotes contact: Steven Johnson at www.FoodserviceSolutions.us His
extensive experience as a multi-unit restaurant operator, consultant, brand /
product positioning expert and public speaking will leave success clues for
all.
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