In 1974 Burger King created a new slogan “Have it Your Way” that
resonated with consumers, Burger Kings brand attributes, all while expanding consumer
relevance. Has Burger King once again
found its Mojo adding delivery too its portfolio of customization options?
Harkin back to 1974 and the slogan “Have it Your Way” the slogan was an
invitation for differentiation, customization with individualization. 1974 was
an important step in the development of the Ready-2-Eat and Heat-N-Eat fresh
prepared food aka the Grocerant Niche of today.
Today, fresh prepared food can be found all of these retail food
sector’s Drug Stores, Grocery Stores, Convenience Stores, Liquor stores. Each of those retail sectors invite consumers
to Mix and Match fresh prepared food offerings customized family meals. Foodservice Solutions® Grocerant Guru™ refers
to it as “convenient meal
participation, differentiation
and individualization” or looking back “Have it your way’".
Expanding brand relevance and the slogan “Have it your way” Burger
Kings delivery program “Customers of BURGER KING® delivery have been
ecstatic with the results, and some have even posted their praise on our
website. At BURGER KING®, we love our customers and will do what we
can to satisfy not only your hunger, but your wallets as well.” If success does
leave clues customization, personalization and convenient meal participation
via delivery is a very good clue.
Arizona, Washington, Minnesota, California, and Maryland are just a few
states with locations offering delivery today.
If you would like to see if they deliver in your neighborhood here is a
link to Burger Kings delivery information:
https://bkdelivers.com/#!areas
Interested
in learning how the 5P’s of Food Marketing can edify your retail food brand
while creating a platform for consumer convenient meal participation, differentiation
and individualization contact us via Email us at: info@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us Facebook.com/Steven Johnson, Linkedin.com/in/grocerant, or
twitter.com/grocerant
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