Thursday, November 21, 2013

Pinkie’s Customers Drive Ready-2-Eat Fresh Food Sales Success

When Mike Ellington CEO of Pinkie’s Liquor stores called me a couple years ago and wanted help driving sales within the Grocerant Niche, I was not surprised.  Even though we had previously not considered Liquor stores in our grocerant niche target.  We listened to an insightful Mike Ellington and knew he would be successful, and we wanted to help.   

Today a good year after opening the new in-store kitchens Pinkie’s CEO Mike Ellington tells me that every department within the store continues to experience sales increases. That as regular readers of this blog know is on top of the incremental sales from Pinkie’s Ready-2-Eat and Heat-N-Eat fresh prepared food offerings.  A side note for those of you who are not regular readers of Foodservice Solutions® Grocerant Guru™ blog Pinkies has no seating inside or outside.  All fresh prepared food is for Take-Out.  

Pinkie’s this holiday season wants to extend the halo of their food brand into the home and is offering successful  grocerant niche  Mix and Match meal components that can be customized into a unique and special family meal.  These first time offering include: 

Meats - fully cooked turkeys, oven-ready turkeys, spiral-cut hams, oven-ready Prime Rib. 

Sides - butternut squash puree, cornbread stuffing, green bean casserole, spinach souflee, corn pudding, sweet potato casserole, mashed sweet potatoes, mashed potatoes, broccoli rice casserole, cranberry sauce 

Desserts - whole pumpkin pie, whole pecan pie, whole buttermilk pie 

Success does leave clues and integrating Ready-2-Eat and Heat-N-Eat fresh prepared food into your Restaurant, Drug Store, Dollar store, or Liquor store is one of the clues. 

Interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization contact us via Email us at:  or visit: Johnson,, or 

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