When
Mike Ellington CEO of Pinkie’s Liquor stores called me a couple years ago and
wanted help driving sales within the Grocerant Niche, I was not surprised. Even though we had previously not considered
Liquor stores in our grocerant niche target.
We listened to an insightful Mike Ellington and knew he would be
successful, and we wanted to help.
Today a
good year after opening the new in-store kitchens Pinkie’s CEO Mike Ellington
tells me that every department within the store continues to experience sales
increases. That as regular readers of this blog know is on top of the
incremental sales from Pinkie’s Ready-2-Eat and Heat-N-Eat fresh prepared food
offerings. A side note for those of you
who are not regular readers of Foodservice Solutions® Grocerant Guru™ blog
Pinkies has no seating inside or outside.
All fresh prepared food is for Take-Out.
Pinkie’s
this holiday season wants to extend the halo of their food brand into the home
and is offering successful grocerant
niche Mix and Match meal components that
can be customized into a unique and special family meal. These first time offering include:
Sides - butternut squash
puree, cornbread stuffing, green bean casserole, spinach souflee, corn pudding,
sweet potato casserole, mashed sweet potatoes, mashed potatoes, broccoli
rice casserole, cranberry sauce
Desserts
- whole pumpkin pie, whole pecan pie, whole buttermilk pie
Success
does leave clues and integrating Ready-2-Eat and Heat-N-Eat fresh prepared food
into your Restaurant, Drug Store, Dollar store, or Liquor store is one of the
clues.
Interested
in learning how the 5P’s of Food Marketing can edify your retail food brand
while creating a platform for consumer convenient meal participation, differentiation
and individualization contact us via Email us at: info@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant, or twitter.com/grocerant
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