McDonald’s wants you to have their coffee when you are
Ready-2-Drink and that way just might be at home. Kevin Newell McDonald’s U.S. Chief Brand and
Strategy Officer speaking on McDonalds earning call yesterday selling coffee in
the grocery aisle next year is a tactic to drive “greater awareness and sell
more coffee in our restaurants”.
The Ready-2-Eat and Heat-N-Eat fresh prepared food niche
aka the Grocerant niche has been expanding for many years now and McDonald’s is
taking notice. Newell noted that more
than 70% of coffee consumption in the U.S. occurs at home, and this retail test
will allow McDonald's to tap into the demand that exists and "highlights
how serious we are about elevating McCafe brand potential."
What Omni-channel retailers are in most cases getting is
an overall brand lift when executing new branded products into non-traditional
avenues of distribution. The halo around a brand increased and sales an and
profits in all channels benefit. Foodservice
Solutions® Grocerant Guru stated “this test will prove successful”.
The opportunity for McDonald’s to become highly successful
with the grocery aisle will significantly increase as they add additional SKU’s
and LTO’s into the channel. Including items the ilk of flavored espresso drinks
akin to the pumpkin spice latte, and tea.
Interested
in learning how the 5P’s of Food Marketing can edify your retail food brand
while creating a platform for consumer convenient meal participation, differentiation
and individualization contact us via Email us at: info@FoodserviceSolutions.us
or visit: www.FoodserviceSolutions.us Facebook.com/Steven Johnson, Linkedin.com/in/grocerant, or twitter.com/grocerant
Success
does leave clues outside eyes can deliver inside sales. What are you
bundling with you core products? Who are your customers? Where and how can you sell your customers
more? For more Visit www.FoodserviceSolutions.us or http://www.linkedin.com/in/grocerant or twitter.com/grocerant
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