Take-N-Bake
or Bake-N-Take 7 Eleven on Sunday, Feb. 2, will be offering special deals on pizza and
chicken wings right in time for the biggest football game of the year. Kelly
Buckley, 7-Eleven vice president of fresh food innovation.
"Customers can choose their pizza variety, and we'll bake it fresh for
you, on the spot anytime, day or night.
7 Eleven has slowly but consistently been expanding into fresh
prepared Ready-2-Eat and Heat-N-Eat food.
Feb.2, 2014 will be the first real test of their fresh prepared food
offerings. These offerings will place 7
Eleven in direct competition simultaneously with restaurants and grocery store
deli’s.
The 7 Eleven long term advantage is their
competitive footprint of more than 5,200
U.S. 7-Eleven stores sell hot food and 7-Eleven Inc. operates, franchises or
licenses approximately 10,300 7-Eleven stores in North America. That provides a
platform for new product trial with competitive neighborhood locations that dwarf most restaurant and
grocery chain operators.
7-Eleven's Bake-N-Take in 90 seconds or
Take-N-Bake pizza offerings include large “Pepperoni and Triple Cheese pizzas
for just $5.55 each and a large Deluxe Meat pizza for $6.99. The Triple Cheese
pizza is topped with melted mozzarella, cheddar and parmesan cheeses, while the
Deluxe Meat pizza is topped with pepperoni, Canadian bacon, beef, pork sausage
and diced bacon. The fresh-baked, 14-inch pizzas are available for takeout at
participating 7-Eleven stores nationwide.”
Mix and Match meal bundling is a hallmark
of Grocerant niche success and 7 Eleven
customers can “save a dollar when they purchase a 2-liter bottle of any brand
of soft drink, lowering the prices of the pizzas to $4.55 and $5.99,
respectively. 7-Eleven will also offer combo deal options, including a large
pizza and 10 chicken wings, or a large pizza, five chicken wings and four
mozzarella sticks, for just $10. Wings are available in three flavors --
Barbecue, Spicy, and Asian-style Dragon -- and crispy, breaded mozzarella
sticks come with a side of marinara sauce.”
Interested
in learning how the 5P’s of Food Marketing can edify your retail food brand
while creating a platform for consumer convenient meal participation, differentiation
and individualization Visit www.FoodserviceSolutions.us or Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant or twitter.com/grocerant
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