Friday, February 14, 2014

Growth Hacking The Restaurant Sector

This Valentine’s Day we witnessed the undercurrents of food customer migration reach new heights.  Non-traditional fresh prepared food retailers around the world are offering consumers a choice to Dine-In while Dining-Out. They are promoting restaurant quality chef prepared Ready-2-Eat Meals at a fraction of the price customers would pay if dining at a restaurant.  The successful growth of the grocerant niche is now ratcheting-up competitive offerings challenging the very core of the restaurant customer mindset. .
Roses are red, violets are blue staying at home can be very cozy for two. Wegmans offered a “Romantic Dinner for Two” either Pan-Seared Strip Steaks or roasted lobster tails with Shallot-Thyme Butter that can be cozy for two it’s a Heat-N-Eat fresh prepared meal offering.

Wegmans offers restaurant quality meal components that can be bundled into a perfect meal for Dining-In while Dinning Out.  Wegmans has extended its competitive offering with its Next Door Bar and Grill, its own restaurant.   Next Door Bar and Grill offers All-natural, sustainable and organic ingredients from our store are specially selected for you by our chefs and prepared in a manner that's delicious and healthy. You can get it To-Go as well.

Eatzi’s hot, Ready-2-Eat Meals are handcrafted by trained chef’s,  filled with delicious fresh prepared food with no work required in planning for a special night out.  Eatzi’s has extraordinary fresh prepared food offerings. With a focus on meal components that can be bundled and customized into a personalized at home cozy meal.  Eatzi’s offers Steaks, Chicken, Salads, Seafood, vegetables and deserts simply too many to list. In Dallas Dinning-In can be Dining-Out with Eatzi’s.

Texas based Pinkie’s Liquor Stores are in the restaurant quality chef prepared Dine-In while Dinning-Out fresh prepared Ready-2-Eat mode as well.  Pinkie’s is offering a fully cooked Prime Rib Dinner with flowers and beverages as well.  We found these other offering from around the globe:
“Marks and Spencer is offering Dine-In for Two for £20 for that you get a “Starter”, main course, side dish and desert for two, plus chocolate box and a bottle of cava. Here is a sample offing if ala carte Scallops, £5.49; rump steak with peppercorn sauce, £9.99; Gastropub chunky chips, £2.19; Valentine twin hearts, £3.79; Strawberry and Champagne Souffle (£3.49 for two), Prestige Rosado Cava, £9.49 box of chocolate hearts, £1.50. That is a saving of : £12.15”
“Morrisons is offering a Meal for two: £9. You get a main course, two side dishes and a dessert from its M Bistro range.” Here is an example of what you can get: Chicken stuffed with brie and spinach; potato and thyme rosti, trio of green vegetables and a panna cotta and raspberry compote. Total saving: £3.50”
In Minnesota next year you will be able to Dine-In at Lunds and Byerly’s Grocer  which is evolving into Lunds and Byerly’s Kitchen.  There will be a 143-seat restaurant with wine and beer bar that will “offer stone oven pizzas, burgers and seasonal surf and turf entrees.” Customers will “order and pay for meals with iPads found at each table. There will also be a patio and 24-seat cafe.”  While dining customers can order grocery from the iPads and pick it up when done.  If success does leave clues the Ready-2-Eat and Heat-N-Eat fresh prepared food niche just may be a very competitive clue.  specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.  Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche since 1991

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