Friday, February 7, 2014

Six Clues For Fresh Food Sales Success

Fresh prepared food Ready-2-Eat and Heat-N-Eat continues driving top line growth and bottom line profits in every sector or retail food today. The convergence of non-traditional points of distribution, an evolving grocery fresh prepared sector and lingering economic conditions have created the perfect opportunity for retail food brand expansions into fresh. The key to that success is found under the Grocerant Niche umbrella, filled with Ready-2-Eat and Heat-N-Eat fresh prepared food.

Companies need to develop a platform that allows consumer focused meal co-creation.  Those companies need to target the car, at the office or at home consumers with fresh prepared Ready-2-Eat and Heat-N-Eat food. That’s where brands are winning the hearts and minds of today’s retail food consumer today. 

Each sector of retail foodservice has had innovators. Restaurants started with Kentucky Fried Chicken (KFC), Chipotle Mexican Grill, Panera Bread, Domino’s Pizza, MCD, BK and a whole lot more.  Grocery started with Wegmans Metropolitan Market, Whole Foods and now fast charging Safeway and the “lifestyle stores.  Convenience Stores have Sheetz, Wawa, with fast charging Casey’s General stores.

However some of those companies have lost the pulse of the consumer, the industry and customer relevance.  I bet you know who or can name several others.  Here they are Foodservice Solutions® Six 
Clues for Fresh Food Sales Success:

Visceral Presentation

Meal Component Bundling

Individualized portions

Convenient Location for Pick-Up or Take-Away

Time Saving Consumer Focused Solution

Visit: for more Tacoma, WA based Foodservice Solutions, has extensive experience working with  and as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking

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