.jpg)
When Alvin C. Copland Sr. opened “Chicken On the Run” forty
years ago with poor sales, then rebranded it and named it after Popeye Doyle in
the popular movie “The Fresh Connection”
Popeye’s would anyone in the food
industry think that Popeye’s Louisiana Kitchen as it is known today would have
all other chicken brands On the Run.
If success leaves clues Popeye’s continued evolving year
after year today it is growing faster with better margins and positive
customers counts in both international markets and domestic markets. Nations Restaurant News tracking of recent
Same Store Sales reports Popeye’s both domestic and international growth at 5.1
percent.
Foodservice Solutions® Grocerant Guru credits much of
Popeye’s success on that continues brand evolution. Specifically the introduction
of it’s Whole Deep Fried Turkey Dinner focus for holidays back in 1999 thru
2001. The Better for You Halo of
“Holiday”, “Traditions” and Family combined to garner extended brand value.
What Popeye’s is doing seemingly better than i’s competitors
is creating integrating new menu products with messaging that is Understandable, Memorable, and Emotionally connected
with consumers. The Whole Turkey Holiday
promotion is just one example.
Much like that old cheerleader song 2, 4, 6, 8 who do we
appreciate. Popeye’s catering 20, 40, 60, 80 family, friends, reunions, and
office parties is extending the Halo of the brand once again. Combine that with
successful full flavored new menu items like Rip’n Chick’n and Dip’n Chick’n and everyone can understand the continued
success.
Popeye’s chicken has carved out a great position within the
grocerant niche. Don’t cook tonight,
call catering or order your next holiday meal.
No cooking, no clean-up, no problem.
Popeye’s is
Understandable,
Memorable connecting Emotionally with customers.
Visit: www.FoodserviceSolutions.us
if you are interested in learning how Foodservice Solutions 5P’s of Food
Marketing can edify your retail food brand while creating a platform for
consumer convenient meal participation, differentiation
and individualization www.FoodserviceSolutions.us
No comments:
Post a Comment