Sunday, February 9, 2014

Can Non-Traditional Fresh Food Retailers Sell Fresh Food? YES

Have you heard of the Grocerant Niche? Non-traditional fresh food retailers flying under the radar are finding stellar success in fresh food sales, pleasing customers while edifying their brand.
Ikea's  a Swedish home furniture retailer is selling  Swedish Ready-2-Eat meatballs and smoked salmon at its cafeteria, as well as hot dogs and frozen yogurt at its to-go food counter at the European flavors add a level of mystique and foodie adventurism. Ikea’s food sales top 2 billion a year is sales. How is that?

Looking for a fresh prepared frozen yogurt, try Costco.  You can get yogurt in chocolate, vanilla or a swirled combo with both chocolate and vanilla at Costco.  Fresh prepared Pizza whole or by the slice and Costco’s famed Ready-2-Eat Chicken Bake garner loyal customers with prices that drive local QSR’s to wonder how they do it? Fast!  Costco reported that it sold 112 Million Hot Dogs and 65 million rotisserie chickens in it’s last quarter.

 In addition as a standalone concept volume speaks success and Costco's director of operations for the food court and bakery, Bob Collins recently stated “ Despite the low prices, it sees a "modest profit" from food court sales.”  The last report public stated that the Costco “food court” sales are over 1.3 billion a year.

The answer is YES Non-traditional retailers are finding success selling Ready-2-Eat and Heat-N-Eat fresh and prepared food all contributing to the success of the booming grocerant niche. Is your product or brand ready for a non-traditional outlet? 

Outside eyes can deliver top line sales and bottom line profits.  Invite Foodservice Solutions® to provide brand and product positioning assistance or a grocerant program assessment. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant Niche. 

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