Tuesday, March 25, 2014

Burger King’s Bracket Busting Basketball Leadership

What a weekend of NCAA Basketball and game by game interactive social media coverage by Burger King.  No one could be more proud of how Burger King covered every game tweeting where all of the action was so fans would not miss a highlight than Foodservice Solutions® Grocerant Guru. 

Burger King understood Foodservice Solutions® white paper on The 65 Inch HDTV Syndrome; took it to heart and wow did they deliver! (In the event you want to reread The 65 Inch HDTV Syndrome here is the link: http://grocerants.blogspot.com/2012/10/the-65-inch-hdtv-syndrome-is-slowing.html)

If you found yourself watching a game, got hungry not to worry Burger King delivers fresh hot and cold beverages too.  You did not have to leave the couch, the lazy boy, or the remote control. All you had to do was visit: BKDelivers.com It’s as simple as point, click, and eat!

Burger King’s coverage of the NCAA games this past weekend was consumer interactive, participatory, mobile and social.  Simply put, it was a hit. Foodservice Solutions® Grocerant Guru calls it the best vertically integrated marketing campaign ever within the restaurant sector. Here is one quote from the Burger King press release that provides a perfect example.

“March Madness is an all-American tradition, just like a BURGER KING® WHOPPER® Sandwich and Fries. What fuels the players on the court is the passion of the fans and BURGER KING® gets that,” said basketball legend Chris Webber. “Being part of the BURGER KING® Watch Like a King campaign and having the opportunity to reward fans for their fandom is an amazing experience. This year when I’m watching the games, I’ll be eating my favorite Original Chicken Sandwich like a king.”

Success does leave clues and Burger Kings vertically integrated marketing campaign during the 2014 NCAA basketball tournament is one of the clues for 2014. This coming weekend tune in, follow, and turn on the tournament and see for yourself.  Restaurant customer migration continues, campaigns the ilk of Burger Kings will ebb the migration.

Visit: www.FoodserviceSolutions.us  if you are interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization or you can learn more at Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant

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