Sheetz, Wawa, Rutter’s, and 7 Eleven
continue garnering top line growth from fresh prepared Ready-2-Eat and
Heat-N-Eat food. Foodservice Solutions® Grocerant Guru™ stated; ”Convenience
store industry leadership can be found transitioning from fuel, cigarettes, and
Tabaco product focus to fresh prepared food focus . Without doubt consumers
like the new fresh food offerings from convenience stores.”
In a recently released study by NPD
Group titled, Convenience Store Monitor, which continually tracks the consumer
purchasing behavior of approximately 50,000 convenience store shoppers in the
U.S. found “Visits to traditional c-store chains and major oil chains
remained stable, but steady traffic at these two channels was not enough to
offset the declines at small/other chains where visits were down 8.7%, and
conventional chains, which saw traffic decline by 2.7%,”
Success does leave clues around the
country more and more regional C-store chains and independents c-store
operators are exploring fresh food options. C-store retailers that adjust their
offerings increasing fresh food into their product mix will find the
competitive environment tilting in their direction.
Visit: www.FoodserviceSolutions.us
if you are interested in learning how Foodservice Solutions 5P’s of Food
Marketing can edify your retail food brand while creating a platform for
consumer convenient meal participation, differentiation
and individualization or you can learn more at Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or
twitter.com/grocerant
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