Thursday, March 6, 2014

Godfather’s Pizza Unveils Take-and-Bake Concept

The Ready-2-Eat and Heat-N-Eat fresh prepared food space aka the Grocerant niche continues to expand. The success of the Grocerant niche is driven by time starved consumers desire for customized home cooked meals. Foodservice Solutions® Grocerant Guru stated “the exponential growth is creating new opportunities for both retailers and manufactures simultaneously targeting consumers in multiple  channels”.
Godfather’s Pizza CEO and President Ron Gartlan is not sitting back listening to old movie sound tracks as  winter snow storms came one after the other this winter.  No, Ron Gartlan had his team bundle 40 years of Godfather’s pizza industry’s knowledge into a new concept for the chain into a Take-N-Bake concept.
Ron Gartlan, constant eye on the evolving consumer sees a bright future for Godfather’s Pizza Inc. “As one of the leaders in the industry, we have to look at every possibility of driving our business forward by meeting and exceeding the ever-changing needs of our consumers. We feel bringing our expertise into the take-N-bake pizza market will be one of the ways we can do just that,”  
Gartlan understands that the consumer is dynamic not static and that Godfather’s Pizza must be as well.  Godgather’s Pizza will open a new “Big Vinny’s Take & Bake Pizza“ concept restaurant this spring when the first Big Vinny’s restaurant opens in Lincoln, Nebraska. The concept will prepare pizzas customized for each customer’s preference that can later be baked in the comforts of their own home.
Big Vinny’s Take-N-Bake pizza  will be a bit more than just pizza.  The new concept will also offer “Pesto Chicken, Alfredo Chicken, Primavera, and Italian Meat Trio pizzas that contain 25 percent fewer calories than the restaurant’s traditional crust pizzas.”  Success does leave clues and Godfather’s Pizza is moving with the consumer with “Big Vinny’s Take-N-Bake Pizza”.
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