Monday, March 10, 2014

Has Going Out to Lunch Become Pasay? The City Lunch Club Thinks So.

Is 2014 the year that sitting at your desk wasting time solving the daily paradox; figuring out what to eat for lunch, then which restaurant to go for lunch ended? Well one New York City Tech-Start-Up hopes so.
So what’s For Lunch? Simple City Lunch Club (
 Here is how it works:
  1. Sign up, add employees and select a start date.
  2. Pick how often you want lunch delivered
  3. Every morning you’re employees will get an Email with 3 curated dishes from a restaurant near your office
  4. Each employee wanting lunch picks one of the three dishes via Email by 10:30 AM
  5. Lunch will be delivered between 11:30 AM and 1:00PM
  6. Eat, Enjoy, and Indulge don’t worry no tax or tip needed it’s all included.

Since I do not work in NYC here is how Madeline Stone writing for the Business Insider described her work week experience using the City Lunch Club.
“The startup has partnered with 25 restaurants in New York City to deliver fresh, high-quality lunches to subscribers. Members choose how many meals they want to order in one week, with lunches costing between $10.99 and $12.99 depending on how many they select. 

I tried out the City Lunch Club for five days. An email arrived early each morning with the day's restaurant and lunch options and I picked my lunch with the click of a button. The startup schedules lunch to arrive between 11:30 a.m. and 1 p.m., and they followed through every day of my trial. My food arrived between 12:15 and 12:45 on each of the five days, and it was always warm.  My one complaint would be that the quantity of food that arrived was much more than I would ordinarily eat for lunch, and I always had leftovers.”
I like this concept.  Its clear the Ready-2-Eat and Heat-N-Eat fresh prepared food sector aka the Grocerant niche is expanding exponentially in way’s legacy restaurant operators are unprepared to cope with let alone management and simplicity. Many legacy restaurants still try to be all things to all people are finding that simply leaves them stuck in the middle. 

For international corporate presentations, educational forums, or keynotes contact:  Grocerant Guru at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all.

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