Innovation in menus and meal offering
elevate the debate. Who will win grocery
stores or convenience in the menu battle to obtain restaurant consumers?
Proactive and acting entrepreneurial
both grocery stores operators and convenience stores operators are entering the
Ready-2-Eat and Heat-N-Eat prepared food niche. All the while restaurants are
going full speed ahead from coast to coast, each sector is increasing the
number of new high quality offerings to entice restaurants consumer to make the
switch.
Here are just a few new menu offerings:
- Publix Bacon
Peppercorn Flavored Rotisserie Chicken
- Trader Joe’s Wine Country
Chicken Salad: with white-meat chicken, pecans, celery, poppy seeds and
dried cranberries
- Rutters Breakfast subs with double egg,
double cheese and double meat
- Central Market with
Chimichurri Rostisserie Chicken
- Whole food roman style pizza
- Sheetz Grilled Chicken Cesar Wrap and Garlic Fryz
NPD Group restaurant industry analyst
Bonnie Riggs stated "This is something that had been happening prior to
the recession, and it has only gotten exacerbated by the recession,…Riggs
expects supermarkets to continue to see decent takeout business as the
recession fades, largely because NPD projects takeout meals eaten in-home will
grow by 20 percent during the next decade.
Grocerant
Ready-2-Eat and Heat-N-Eat food is growing in number of locations, quality of
offerings and in many cases a pricing advantage over traditional
restaurants. Consumer retail foodservice
patterns are repositioning and new sector leaders are beginning to surface.
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