Fresh Fruit
is fast food and young influential consumers are driving adoption of a ‘better
for you’ food lifestyle. Darren
Seifer, NPD food and beverage industry analyst in a new survey found that “Generation
Z and Millennials are driving changes in this country’s eating behaviors with
their approach to food choice and preparation,”
Just maybe your grandparents were
right. Remember the old adage your
grandparents shared every time you saw them, “eat your fruits and
vegetables”? Well if you are a food
retailer if you had not heard that before will be soon. NPD found that from “2003 to 2013,
consumption of fresh foods — fruits, vegetables, meat, poultry, fish, and
eggs — grew by 20 percent to over 100 billion eatings and it’s the youngest
generations, Generation Z, ages 0-23, and Millennials, ages 24-37, driving the
trend.”
For C-stores and grocery stores that
means traditional fresh food offerings on the store’s perimeter will benefit
from this increasing interest in fresh, and manufacturers of center of store
items and retailers can take advantage of the ‘fresh’ trend by considering
innovative ways to link their products to fresh foods. For restaurants it means
fresh fruit must become mainstream. Yes,
Fresh Fruit is Fast Food.
NPD’s
recently released The Future of Eating:
Who’s Eating What in 2018?
Found “In the next five years, all three main meal occasions will get even
fresher, according to Breakfast is the main meal at which fresh food eatings is
forecast to grow the most, an increase of 9 percent by 2018, based on the NPD
report, which presents five-year forecasts for over 200 food and
beverage-related behaviors, attitudes, and characteristics. Fresh food
consumption will grow 7 percent at lunch and 5 percent at dinner.
Regular followers of this blog know of
our successful push to drive Fresh Fruit into the QSR sector. Now this NPD
reports finds that “fresh foods, like fruits, will also be a key factor in the
growth of ready-to-eat better-for-you snacking over the next five years.” Success does leave clues and Fresh Food is
one solid clue.
www.FoodserviceSolutions.us specializes in outsourced business
development. We can help you identify, quantify and qualify additional food
retail segment opportunities or a brand leveraging integration strategy.
Foodservice Solutions of Tacoma WA is the global
leader in the Grocerant niche since 1991 Contact: Steve@FoodserviceSolutions.us
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