Tuesday, December 16, 2014

Young Consumers Discovering Fresh Food Fast

Fresh Fruit is fast food and young influential consumers are driving adoption of a ‘better for you’ food lifestyle. Darren Seifer, NPD food and beverage industry analyst in a new survey found that “Generation Z and Millennials are driving changes in this country’s eating behaviors with their approach to food choice and preparation,” 

Just maybe your grandparents were right.  Remember the old adage your grandparents shared every time you saw them, “eat your fruits and vegetables”?  Well if you are a food retailer if you had not heard that before will be soon.  NPD found that from “2003 to 2013, consumption of fresh foods —  fruits, vegetables, meat, poultry, fish, and eggs — grew by 20 percent to over 100 billion eatings and it’s the youngest generations, Generation Z, ages 0-23, and Millennials, ages 24-37, driving the trend.”

For C-stores and grocery stores that means traditional fresh food offerings on the store’s perimeter will benefit from this increasing interest in fresh, and manufacturers of center of store items and retailers can take advantage of the ‘fresh’ trend by considering innovative ways to link their products to fresh foods. For restaurants it means fresh fruit must become mainstream.  Yes, Fresh Fruit is Fast Food. 

 NPD’s recently released The Future of Eating: Who’s Eating What in 2018? Found “In the next five years, all three main meal occasions will get even fresher, according to Breakfast is the main meal at which fresh food eatings is forecast to grow the most, an increase of 9 percent by 2018, based on the NPD report, which presents five-year forecasts for over 200 food and beverage-related behaviors, attitudes, and characteristics. Fresh food consumption will grow 7 percent at lunch and 5 percent at dinner.

Regular followers of this blog know of our successful push to drive Fresh Fruit into the QSR sector. Now this NPD reports finds that “fresh foods, like fruits, will also be a key factor in the growth of ready-to-eat better-for-you snacking over the next five years.”  Success does leave clues and Fresh Food is one solid clue. 

www.FoodserviceSolutions.us   specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.  Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche since 1991 Contact: Steve@FoodserviceSolutions.us

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