Success
does leave clues and The Yucaipa Cos. have been picking-up food industry
leading clues and is now putting them to work.
Foodservice Solutions® Grocerant Guru™ found that “at noon 83% of
households do not know what’s for dinner and at
4 PM 69% still don’t know what’s for dinner. Yacaipa while looking for sales solutions for
its Fresh & Easy Stores just may have found its sales solutions with ‘Fresh
To Go’.
Ready-2-Eat
and Heat-N-Eat fresh prepared food continues to drive sales success in every
sector of food retail today. In an
effort to drive sales, rebrand the struggling concept, and garner consumer
relevance Yacaipa announced the launch of its “Smarter Market store concept.
Using many of its Las Vegas stores as a test, Fresh & Easy said it’s unveiling
its innovative take on creating modern convenience (pictured above).
The
Smarter Market is positioning itself as a “more open, modern layout and
revamped product selection, Fresh & Easy's Smarter Market concept features
a "Fresh To Go" hot food bar, offering sandwiches, fire-oven pizzas
and hot soups. The new format also includes a coffee, expresso and tea bar;
smoothie machine; self-serve beverage bar; and natural baby section.”
Mike Evans, Fresh & Easy’s vice
president of marketing said “The company
has been reinvigorated and we are now using Las Vegas as a test market to
implement even more new ideas and concepts… We’ve evolved Fresh & Easy by
constantly innovating to improve our stores and our products”.
While the first new-look Fresh &
Easy debuted two weeks ago. There will be a total of 17 stores that will be
transitioned to the new banner by the end of December. Success does leave clues, consumer demand
for more and more Ready-2-Eat and Heat-N-Eat fresh prepared meals, meal
components, as mix and match bundled options are one clue that cannot be
overlooked. Smart Market “Fresh To Go” is a great step to success.
www.FoodserviceSolutions.us specializes in outsourced business
development. We can help you identify, quantify and qualify additional food
retail segment opportunities or a brand leveraging integration strategy.
Foodservice Solutions of Tacoma WA is the global
leader in the Grocerant niche since 1991 Contact: Steve@FoodserviceSolutions.us
Nice design, but they will fail.
ReplyDeleteSales have not increased and average store volume is STILL below pre-Yucaipa ownership.