The undercurrents of change have been
brewing for some time in the retail foodservice sector. Our Grocerant Guru™ has
taken a look at what is brewing under the surface that you might have missed
and identified those that will continue to evolve in 2015. Here is our list of
2015 undercurrents to watch:
1. Communal Dinning
The US Census fact finder tells us 50
percent of the US population over the age of 18 is single. Which led us to a The Hartman Group study
finding 50% results of eating and drinking occasions take place when Americans
are alone. Communal Dinning is fast becoming a social hub. Retailers that add more bar seating, Wi-Fi,
big screen TV’s are driving this forward.
2. Delivering
Everything Discounts
Amazon is testing restaurant food
delivery, Starbucks and Panera plan to roll out delivery in 2015 and other
quick-service concepts are sure to follow. Higher-end restaurants are offering
catering and meal delivery, empowered by a number of tech-enabled third-party
services that bundle menus from many operations. Watch for this area to grow
driven by introduction to delivery discounts on bundled mix and match meals.
3. Authenticity
Fresh, Local, Sustainable
Farm raised fist that
is farmed near or in a city, fruits and vegetables that are local, in season are all considered
by consumers as ‘better for you’. In Europe ‘ugly’ fruit has been featured and
discounted in grocery aisles becoming a huge success. Consumers understand imperfection and embrace
it, you should.
4. Value is the new
Transparency
Albertson’s once bankrupt now part of
Supervalu dropped its loyalty card and replaced it with competitive pricing
driving both top line sales and bottom line profits. Long ago customers learned and understood what
a lost leader was. Most legacy loyalty programs are simply
reinforcing the fact that customers are being taken advantage by a big
corporation. Social media is relevant not lost
leaders.
5. Digital or Die
The first truly digital generation is here
fully 85 percent of both Millennials and Gen Z search first online before
buying according to Nielsen. Consumers today expect, demand, and drive early
adoption. Marketing, messaging, and
brand magic must be digital.
6. Share of Stomach
vs Share of Segment
Foodservice Solutions® Grocerant Guru™
discovered, documented, detailed consumers desire for Ready-2-Eat and
Heat-N-Eat fresh prepared food since 1991.
Today consumers don’t say I want to go to a fast casual restaurant, full-service restaurant, C-store, Deli, or
QSR. It’s about real time, real
food, and discovery. Only legacy
industry insiders talk segments, consumers simply want fresh food fast.
Non-traditional locations of fresh food distribution will continue to garner Share
of Stomach in 2015.
Invite Foodservice
Solutions® to complete a grocerant program assessment, grocerant scorecard, brand,
or product placement assistance. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the global leader in
the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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