Walgreens Drug Stores, Pinkie’s
Liquor Stores, Eatzi’s, and
McDonald’s are all selling fresh prepared
Ready-2-Eat or Heat-N-Eat food that can be mix, matched and bundled into a
customized family meal. Packaging innovation continues to evolve in every
sector of retail foodservice to accommodate the rapid expansion of the
grocerant niche in every sector of retail today.
The undercurrents of
change and success within the food industry today can be traced back directly
too Foodservice Solutions® 5 P’s of Ready-2-Eat and Heat-N-Eat fresh prepared
food marketing. Developed by Foodservice Solutions® Grocerant Guru™ Steven
Johnson in 1994 then introduced,
implemented, and integrated by foodservice companies including Full Service
Restaurants, Chain Drug Stores, Grocery Stores,
QSR’s, and C-Store clients. The 5
P’s are:
After repeated
successful retail food industry adoption of Foodservice Solutions® 5 P’s of
Fresh Food Marketing, Technomic conducted qualitative and quantitative research
then compiled the following infographic highlighting the importance and
consumer relevance that portability play’s today. The infographic is entitled Pertinence of
Portability:
Highlighted by
Technomic is the fact that 51% of the
U.S. consumer order Food-2-Go once a week or more. When order breakfast
On-The-Go 56% of consumers say
portability is important. From 2012 to 2014 consumers ranking the
importance of portability for snacks jumped from 55% to 60%. We are delighted
that Technomic has highlighted the growing important role that portability
plays with food consumers today.
Foodservice
Solutions® excels at vertical brand
product positioning, marketing strategy, and business development specifically
identifying, quantifying and qualifying niche opportunity for global foodservice
related activity specifically Ready-2-Eat and Heat-N-Eat fresh prepared food.
Call 1-253-759-7869 today learn how the 5 P’s can Drive Sales at your Full
Service Restaurant.
Visit:
www.FoodserviceSolutions.us
if you are interested in learning how Foodservice Solutions 5P’s of Food
Marketing can edify your retail food brand while creating a platform for
consumer convenient meal participation, differentiation
and individualization or you can learn more at Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or
twitter.com/grocerant
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